Privacy Policy


This privacy policy explains that the collective data that is gathered by your feedbacks that enables us to use and share the information with the use of Roku TV services. The term “Roku TV services” refers to the selection of tv, clips movies, and more, as well as the player to view the content as well as many other products, features, tools, and other services from time to time by Roku TV via access points. If you view any content using the Roku services whether you are a subscriber or a registered user then a visitor has not subscribed to or registered for the Roku services. Your consent to the collection and use of the information from or about to according to the privacy policy then you may not use the Roku activate services.

 Information we collect

The Roku TV may collect the information as given below and this will include personal information from the following sources: 

  • Information you provide us on the website. Using technical and log data
  • Data collected via cookies and similar technologies.
  • Cookies and local storage.
  • Collecting information via other kinds of local storage. 
  • You can instruct the browser by making amendments to the settings. 
  • The use of various technologies.
  • Account and profile data from the third party services.
  • Information from the partners and other third-party sources.

How we use the information collected?

We use the information that is collected to help for delivering a first-class user experience including the following purposes: 

  • It provides Roku services that include customer support. 
  • It enables the users to contact and communicate with you that include promotions, updates, and notifications.
  • Customizing the content and advertising to evaluate how well the content performs.
  • Watching and identifying the content you share.
  • Compiling all the aggregate data for the internal as well as external business purposes.
  • Administering surveys, contents, and sweepstakes along with other promotional events.
  • Customization of recommendations and operating the Roku services as well as conducting the analytics and research. 
  • You need to compile the aggregate data for internal and external business purposes.
  • Detecting the security incidents, preventing fraudulent, illegal, or inhuman activities enforcing the Terms use and other policies.
  • Protecting the rights and complying with legal obligations. 
  • Other uses in the accordance with the terms of use.
  • Any other purpose which is disclosed to you at the time when you collect the information related to the request made by you. 
  • Using the payment information.
  • Using precise location data.
  • Use of aggregate or de-identified information.

Sharing personal data with others

We may share the information that is collected from the others that include the information such as business partners, service providers, social networking services, advertisers, and other companies that are not allied with Roku for many purposes as described below: 

  • Partners
  • Service providers
  • Advertisers
  • Audience measurement providers
  • Third parties when required by law to protect the rights to protect data.
  • Parties with your consent or otherwise choosing to share.
  • Third-party websites in connection with certain transactions. 

 Your privacy controls and choices that include out-opt options

You have complete controls and choices regarding how we access your personal information and data:

  • Opt-out from promotional communications
  • Options to watch and share the desired content
  • Additional rights and choices for the concerned residents.
  • Opting- out from Nielsen measurement.

Security and account access

The security of information is a very important thing to consider. We use the variety of physical, technical, and administrative measures to protect the information in the possession against fraudulent activities such as loss, theft, and unauthorized use along with disclosure of terms and privacy policies. We also use measures like encryption and hash-tagging to protect sensitive information when it in transmission. Make sure that if you allow the others to use the account then the users may be able to view the information about the account or any of the profiles that have accounts and profiles under the account that includes the information about the videos to view and address the account. 


Children under the age of 13 years of age are not eligible to register with Roku TV services. The Roku services are not intended to be used by the children without the consent or approval of the parent or a guardian.

 Deleting the Roku account

You can easily delete the Roku account considering the terms of use or using the link that is accessible on the account page. You have to cancel the subscription before you delete the account. Please make sure that once you delete the account you may retain some of the information related to the account according to the law, which includes legal, operational, accounting, and other auditing purposes.

 Valid law

A Roku TV service is headquartered in the US and the services offered by Roku are intended for the users in the U.S. By viewing any content or otherwise using the Roku account services, you can transfer to the information to the U.S. Moreover, the extend applicable and the collection along with processing of information under the laws.

 Changes and amendments to the Privacy policy

The privacy policy might be revised from time to time; this is done to reflect the changes in the law of the Roku services or for the other reasons. Therefore, it is very important to check the date posted at the top of the Privacy policy every time you visit the Roku services to make sure that you are familiar with updated policies and practices. If we make any changes to the Privacy policy then there will be prior notice according to the applicable law. Moreover, there can be a notice posting on the Roku activate website by emailing it to the email address that you provide to us or by other means using applicable law. Remember, according to the privacy policy, it is requested you to keep the account information updated.

Disclaimer** includes all the significant information that is related to the Roku TV services. We hereby publicize that all the reliable details are only for informational and training purposes. Hence, the use of an effective Roku TV logo, images, and trademark is only for providing references and it has no relationship with the official Roku TV services. It is an advice to visit the Roku official website for the details on Roku products and services only. The visitors are responsible if they provide any information registered with their respective accounts.